Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk
Abstract
Psychology & MarketingVolume 37, Issue 11 p. 1635-1635 BOOK REVIEW Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk Lia Zarantonello, orcid.org/0000-0002-0393-2909 Business School, University of Roehampton, London, UKSearch for more papers by this author Lia Zarantonello, orcid.org/0000-0002-0393-2909 Business School, University of Roehampton, London, UKSearch for more papers by this author First...
Paper Details
Title
Book review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk
Published Date
Aug 20, 2020
Journal
Volume
37
Issue
11
Pages
1635 - 1635
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