Lia Zarantonello
University of Roehampton
AdvertisingEmerging marketsProduct (category theory)Corporate brandingConsumption (economics)SociologyBusinessBrand awarenessPsychologyMarketingConstruct (philosophy)PersonalityMarketing managementBrand equityConsumer behaviourLoyaltyScale (ratio)HappinessBrand loyaltyPersuasionBrand experienceExperiential learningBrand managementScale (social sciences)Brand extensionSocial psychology
73Publications
15H-index
3,117Citations
Publications 65
Newest
#1Lia ZarantonelloH-Index: 15
#2Silvia GrappiH-Index: 19
Last. Bernd H. SchmittH-Index: 56
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Source
#1Daniela Andreini (University of Bergamo)H-Index: 8
#2Marc Fetscherin (Rollins College)H-Index: 26
Last. Lia Zarantonello (University of Roehampton)H-Index: 15
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ABSTRACT This article conceptualizes chief executive officer (CEO) brand image as a multidimensional construct consisting of three main dimensions—personality, performance, and leadership—and develops a reliable and valid 9-item scale to capture these dimensions. The article adopts a grounded-theory approach to derive the dimensionality of the concept, then a rigorous scale-development procedure based on multiple empirical studies, with a total of 1,655 respondents. The article shows that CEO br...
2 CitationsSource
#1Richard P. Bagozzi (UM: University of Michigan)H-Index: 117
#2Simona Romani (Libera Università Internazionale degli Studi Sociali Guido Carli)H-Index: 22
Last. Lia Zarantonello (University of Roehampton)H-Index: 15
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Research in psychology has shown that even routinely experienced everyday objects such as brands can trigger cognitively engaging, emotional, and socially meaningful experiences. In this article, w...
1 CitationsSource
#1Lia ZarantonelloH-Index: 15
#2Bernd H. SchmittH-Index: 56
Source
#1Lia Zarantonello (University of Roehampton)H-Index: 15
Source
#1Lia ZarantonelloH-Index: 15
#2Silvia GrappiH-Index: 19
Last. J. Joško BrakusH-Index: 12
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The purpose of this paper is to investigate the relationship between consumer-based brand equity (CBBE) – conceptualized as consisting of brand awareness, perceived quality, brand associations, perceived value and brand loyalty – and market share for different brand types (global versus local) in different country groups (developed versus emerging).,This paper combines consumer–survey-based data, experts' coding and retail panel data of fast-moving consumer goods (FMCG) brands in 29 countries.,I...
2 CitationsSource
#1Marcello FormisanoH-Index: 1
#2Koen Pauwels (NU: Northeastern University)H-Index: 37
Last. Lia ZarantonelloH-Index: 15
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What does it take to grow a brand? How to avoid its decline? Some popular answers to these questions can be found in the research by Byron Sharp and others from the Ehrenberg-Bass (EB) Institute on...
1 CitationsSource
#1J. Joško BrakusH-Index: 12
#2Yi-Chun OuH-Index: 4
Last. Lia ZarantonelloH-Index: 15
view all 3 authors...
Source
#1Daniela Andreini (University of Bergamo)H-Index: 8
#2Marc Fetscherin (Rollins College)H-Index: 26
Last. Lia ZarantonelloH-Index: 15
view all 3 authors...
#1Daniela Andreini (University of Bergamo)H-Index: 8
#2Giuseppe Pedeliento (University of Bergamo)H-Index: 7
Last. Chiara Solerio (University of Bergamo)H-Index: 2
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Abstract Brand experience is one of the most promising concepts to emerge in consumer research over the last decade. However, unlike other brand-related concepts, it has often been considered implicitly, not explicitly, in consumption dynamics. This paper aims to advance knowledge of the concept through an extensive literature review, covering studies that mention the phenomenon of brand experience both explicitly and implicitly (i.e., using relationship theory, service-dominant logic and consum...
5 CitationsSource