Original paper
The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions
Volume: 30, Issue: 6, Pages: 898 - 915
Published: Aug 24, 2020
Abstract
Purpose Students’ experiences with instructors and courses determine an institute’s identity. With the instructor analogous to a brand spokesperson and the course to a brand, this study aims to examine the impact of the instructor experiential values on the student’s course experiences, as well as their attitudes and behavioral intentions towards the instructor. Design/methodology/approach This study uses a mixed-method approach that combines...
Paper Details
Title
The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions
Published Date
Aug 24, 2020
Volume
30
Issue
6
Pages
898 - 915
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Notes
History