Review paper
Luxury shopping abroad: What do Chinese tourists look for?
Abstract
Considering rapid economic development, rising household income, and the emergence of middle-class consumers in mainland China, a growing number of Chinese consumers are traveling to other countries and regions for tourism and shopping. Studies have shown that Chinese customers often express intentions to engage in luxury shopping, driven by factors such as brand consciousness, social comparison, and innovative fashion (Zhang & Kim, 2013)....
Paper Details
Title
Luxury shopping abroad: What do Chinese tourists look for?
Published Date
Feb 1, 2021
Journal
Volume
82
Pages
104182 - 104182
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Notes
History