Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal

• Use both descriptive and predictive models to segment B2B relationship. • Generate practical & effective outcomes from multiple segmentation bases. • Gain business insights based on a set of Pareto optimal solutions. • Develop new methods to choose the best solution from a Pareto optimal set. B2B market segmentation has both structure complexity and computation complexity. The existing market segmentation methods can not directly address these...