Robert F. Lusch
University of Arizona
EpistemologySociologyBusinessEconomicsMarketingMarketing managementPerspective (graphical)Value (ethics)Value (economics)Service-dominant logicService (business)Return on marketing investmentPublic relationsIndustrial organizationComputer scienceMarketing researchRelationship marketingKnowledge managementMarketing strategyMarketing mix
210Publications
71H-index
34.3kCitations
Publications 197
Newest
#1Matthew O’Brien (Bradley University)H-Index: 10
#2Ying Liu (LBSU: California State University, Long Beach)H-Index: 5
Last. Robert F. Lusch (UA: University of Arizona)H-Index: 71
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Abstract B2B market segmentation has both structure complexity and computation complexity. The existing market segmentation methods can not directly address these two challenges simultaneously and provide a comprehensive view of the whole problem. Nor are they able to provide guidance on the selection of the most suitable solution among candidates. This study formulates the B2B segmentation as a multi-dimensional optimization problem that integrates both customer behavior and marketing effective...
1 CitationsSource
#1Kellilynn M. Frias (AU: American University)H-Index: 3
#2Deidre Popovich (TTU: Texas Tech University)H-Index: 6
Last. Robert F. Lusch (UA: University of Arizona)H-Index: 71
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Business angels are vital sources of funding for new ventures. Yet, acquiring business angel support is difficult. Typically organized in professional networks, business angels collectively evaluat...
1 CitationsSource
#1Cathleen Johnson (WVU: West Virginia University)
#1J. Cathleen (WVU: West Virginia University)
Last. David Schmidt (UA: University of Arizona)
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#1Mrinal GhoshH-Index: 12
#2Kellilynn M. FriasH-Index: 3
Last. Robert F. LuschH-Index: 71
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Source
#1Robert F. Lusch (UA: University of Arizona)H-Index: 71
#2Jameson K. M. Watts (Willamette University)H-Index: 4
Marketing executives operate in increasingly complex marketplaces characterized by global competition, accelerating sustainability concerns, and an increased focus on innovation. This complexity risks a fragmentation of thought more severe than that which Theodore Levitt discussed in his seminal article on marketing myopia. Indeed, we’ve become market myopic as a discipline and lost focus on the generalities that apply to markets and exchange more broadly. Our goal is to provide a description of...
12 CitationsSource
#1Yong Liu (UA: University of Arizona)H-Index: 16
#2Robert F. LuschH-Index: 71
Last. Jurui Zhang (University of Massachusetts Boston)H-Index: 6
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Understanding of business venturing cannot be complete without an understanding of the preconditions and drivers of the emergence of innovation in society. Considerable thought and theory have focused on the diffusion of innovation in society and the properties of innovation attributable to the entrepreneur or the firm. This chapter moves beyond these topics and focuses on theorizing about the emergence of innovations. The authors document how both theory and industry practices are moving away f...
Source
#1David R. Nowicki (UNT: University of North Texas)H-Index: 11
#2Brian Sauser (UNT: University of North Texas)H-Index: 27
Last. Robert F. Lusch (UA: University of Arizona)H-Index: 71
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This paper extends recent theoretical advances by merging service-dominant logic (S-D logic) and performance-based contracting (PBC). S-D logic is a conceptual frame of reference that defines supply chain knowledge and skill as its fundamental building blocks of strategic benefit. Cocreation of value between actors and beneficiaries is central to S-D logic and is measured through performance outcomes. PBC is a transformational departure from traditional supply chain strategies that focuses on de...
5 CitationsSource
#1Stephen L. VargoH-Index: 66
#2Robert F. LuschH-Index: 71
9 CitationsSource
#1Robert F. LuschH-Index: 71
#2Stephen L. VargoH-Index: 66
6 CitationsSource