East Asian films in the European market: the roles of cultural distance and cultural specificity

Purpose This study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two dimensions of a film's cultural specificity, namely content- and aesthetics-based components, this research advances current knowledge on the moderating effects of cultural specificity. Design/methodology/approach The authors compile a data set of 515 East Asian films released...