Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Abstract
The role of culture in consumers’ price search and behavior has received limited attention in the literature. In the present research, the authors examine how the cultural dimension of power...
Paper Details
Title
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Published Date
Jun 30, 2020
Journal
Volume
84
Issue
6
Pages
113 - 129
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Notes
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