This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Original paper

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

Volume: 27, Issue: 8, Pages: 881 - 896
Published: Jun 18, 2020
Abstract
Traditional marketing strategies are now no longer seen as effective in communicating with today's sophisticated groups. Today, companies employ knowledge from disciplines other than marketing – such as psychology, neuroscience, and linguistics – when communicating with their target audience. In this study, the content analysis method is used to analyse Effie Turkey gold award-winning advertisements in order to determine the storytelling...
Paper Details
Title
Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
Published Date
Jun 18, 2020
Volume
27
Issue
8
Pages
881 - 896
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.