Original paper
Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
Abstract
Traditional marketing strategies are now no longer seen as effective in communicating with today's sophisticated groups. Today, companies employ knowledge from disciplines other than marketing – such as psychology, neuroscience, and linguistics – when communicating with their target audience. In this study, the content analysis method is used to analyse Effie Turkey gold award-winning advertisements in order to determine the storytelling...
Paper Details
Title
Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
Published Date
Jun 18, 2020
Volume
27
Issue
8
Pages
881 - 896