The Impact of Appealing Dish Names on Plant-Based Food Choices in Corporate Cafes: A Field Study

Companies are looking to support their employees with healthier and more sustainable food options. Here, we test if appealing dish names could influence food choices at corporate cafes. We hypothesized that menu items accompanied by appealing food names would be selected more compared to when accompanied by basic names. The study had a quasi experimental design and was conducted in buffetera-style cafes in four corporate offices across the world...