Original paper
Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes
Abstract
We investigate the role of social-media-triggered public pressure on corporate social responsibility (CSR) that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when SP it is also shown that CSR outcomes do not motivate corporations to establish a social media presence on Twitter. Finally, firms with more experience (number of years) on Twitter,...
Paper Details
Title
Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes
Published Date
May 27, 2020
Journal
Volume
173
Issue
4
Pages
737 - 757
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Notes
History