Siva K. Balasubramanian
Illinois Institute of Technology
AdvertisingProduct (category theory)Consumption (economics)BusinessEconometricsRegression analysisPsychologyEconomicsMarketingConsumer behaviourWillingness to acceptWillingness to payContingent valuationGenetically modified foodFood productsHealth benefitsSoy foodAgricultural scienceComputer scienceProduct (business)Structural equation modelingSocial psychologyHealth claims on food labelsEnvironmental health
101Publications
23H-index
2,913Citations
Publications 83
Newest
#1Meena SivasankaranH-Index: 4
Last. Vimal KumarH-Index: 1
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BACKGROUND Primary immunodeficiency disorders are genetically heterogeneous immune disorders with a wide range of infectious and non-infectious manifestations. OBJECTIVE To describe a single-center experience of primary immunodeficiency disorders. DESIGN Retrospective analysis from January 2015 to January 2020. SETTING Tertiary care children's hospital. PARTICIPANTS One hundred and twelve children (<18 years) diagnosed with primary immunodeficiency disorders. OUTCOME MEASURE Diagnostic spectrum,...
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#2Deepa PillaiH-Index: 4
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#1Siva K. Balasubramanian (IIT: Illinois Institute of Technology)H-Index: 23
#2Yiwei Fang (IIT: Illinois Institute of Technology)H-Index: 1
Last. Zihao Yang (IIT: Illinois Institute of Technology)H-Index: 1
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We investigate the role of social-media-triggered public pressure on corporate social responsibility (CSR) that includes expectations of transparency and accountability on the firm’s part, and participative/evaluative inputs on the public’s part. Using the date when SP it is also shown that CSR outcomes do not motivate corporations to establish a social media presence on Twitter. Finally, firms with more experience (number of years) on Twitter, and those with more followers, tweets or Twitter ac...
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#1Pingjun JiangH-Index: 12
Last. Zarrel V. LambertH-Index: 2
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#1Pingjun JiangH-Index: 12
Last. Zarrel V. LambertH-Index: 2
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#1Deepa PillaiH-Index: 4
Last. Shabnam H. A. ZanjaniH-Index: 3
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#1Ramendra ThakurH-Index: 9
#2John H. SummeyH-Index: 7
Last. Arifin AngriawanH-Index: 8
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#1Raghu Kurthakoti (Arcadia University)H-Index: 3
Last. John H. SummeyH-Index: 7
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Motivated by the growing role of online transactions and Web-related Word-Of-Mouth (WWOM) in the consumer behavior domain, we propose a theoretical model that relates two antecedents (consumersi¯ community and content ownership) to attitudes toward four WWOM tools (Viral Marketing, Consumer-Produced Ads, Consumer Web Logs, and Collaborative Filters). The model and related hypotheses are empirically tested with the structural equation modeling (SEM) approach, using data from a large-scale survey....
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#1Shenyu LiH-Index: 3
#2Rong HuangH-Index: 9
Last. Siva K. BalasubramanianH-Index: 23
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We study how the presence of consumers’ peer-to-peer sharing option in addition to exclusive ownership affects sellers’ pricing and product design decisions, as well as consumers’ benefits. We identify the conditions in which a seller would accommodate or hinder sharing by pricing the product appropriately. The seller’s profit can be enhanced by accommodating sharing when consumer valuation heterogeneity is neither too high nor too low. Second, sharing does not always improve consumers’ access t...
7 CitationsSource