Resistance to Electronic Word of Mouth as a Function of the Message Source and Context

The interaction of social, mobile, and cloud-computing combined with recent advances in self-sensing technology are creating new domains of personal monitoring and analytics in society. The practice of self-tracking is not a new phenomenon, people have long employed journaling, scales, thermometers, and biofeedback technology in order to monitor and measure personal states. Although the data measurement has a personal focus, there are a number...