Maria L. Cronley
Miami University
Rank (computer programming)AdvertisingProduct (category theory)BusinessEconometricsPsychologyActuarial scienceMarketingCognitionCognitive psychologySensitivity (control systems)Relation (database)InferenceNeglectValue (mathematics)Quality (business)Context (language use)Computer scienceSocial psychologyStatistical hypothesis testingInformation processing
32Publications
14H-index
1,034Citations
Publications 30
Newest
#1Hélène DevalH-Index: 2
#2Maria L. CronleyH-Index: 14
Last. Frank R. KardesH-Index: 50
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#1Sanjay Pulligadda (Miami University)H-Index: 1
#2Frank R. Kardes (UC: University of Cincinnati)H-Index: 50
Last. Maria L. Cronley (Miami University)H-Index: 14
view all 3 authors...
Trait positive affectivity (PA) is hypothesized to increase consumers’ propensity to be brand loyal. Theories on affect, traits and brand loyalty are used to develop the conceptual framework for the hypotheses. Results from three studies show that consumers high on trait PA are more likely to (i) describe experienced brands favorably to others, (ii) be committed to experienced brands, (iii) be willing to pay a premium for preferred brands and (iv) be overall loyal to their brands. Implications f...
6 CitationsSource
#1Susan Powell MantelH-Index: 13
#2Maria L. CronleyH-Index: 14
Last. Frank R. KardesH-Index: 50
view all 4 authors...
3 CitationsSource
#1Bruce E. Pfeiffer (UNH: University of New Hampshire)H-Index: 4
#2Hélène Deval (Dal: Dalhousie University)H-Index: 2
Last. Maria L. Cronley (Miami University)H-Index: 14
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Research has demonstrated that consumers are commonly insensitive to missing information and that this insensitivity can lead them to form strong beliefs and evaluations on the basis of weak evidence. A growing body of research has shown that sensitivity to omissions can be heightened and that this increased sensitivity results in more appropriate evaluations. Expanding on this, the current research finds that the level of abstraction by which a situation is construed can influence the likelihoo...
11 CitationsSource
#1Kelly S. Wood (MSU: Missouri State University)H-Index: 2
#2Maria L. Cronley (Miami University)H-Index: 14
This study examines changes over a 10-year period in consumer reports of communication with health care providers about direct-to-consumer advertised (DTCA) medications. Two rounds of survey data were collected in 2003 and 2012 using repeated cross-sectional procedures to examine consumer willingness to discuss DTCA medications, content and tone of those conversations, and attitudes about the advertisements. In total, 472 surveys were analyzed. Generally, we found physician–patient conversations...
8 CitationsSource
#1Sanjay Puligadda (Miami University)H-Index: 4
#2Maria L. Cronley (Miami University)H-Index: 14
Last. Frank R. Kardes (Miami University)H-Index: 50
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It is well known that the effectiveness of a brand extension strategy depends on the degree of perceived similarity between the parent brand and the extension and a host of important contextual variables. One such potential variable is the consumer's global versus local processing type. Using a converging operations approach, we show through three experiments that parent-extension similarity has weaker effects on extension evaluation in global processing while local processing leads to a heighte...
Source
#1Brett R. SmithH-Index: 16
#2Maria L. Cronley (Miami University)H-Index: 14
Last. Terri Feldman Barr (Miami University)H-Index: 11
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Abstract Social entrepreneurship covers a broad domain, including social enterprise, defined as the use of for-profit strategies by nonprofit organizations. Driven by multiple factors, nonprofit organizations have increasingly turned to social enterprise in the hopes of funding their social missions. However, only limited research has fully delineated how the use of social enterprises affects overall funding and the conditions under which social enterprises are relatively more effective. This mi...
49 CitationsSource
#1Maria L. Cronley (Miami University)H-Index: 14
#2Susan Powell Mantel (BSU: Ball State University)H-Index: 13
Last. Frank R. Kardes (UC: University of Cincinnati)H-Index: 50
view all 3 authors...
Abstract This study investigates the effects of accuracy motivation and need to evaluate on online vs. memory-based attitude formation and attitude–behavior consistency. Results show that online attitude formation is more likely when accuracy motivation or the need to evaluate is high. However, cognitive load disrupts online attitude formation even when accuracy motivation is high. Additionally, attitude relevance increases the likelihood of online attitude formation, but attitude accessibility ...
12 CitationsSource
#1Frank R. KardesH-Index: 50
#2Thomas W ClineH-Index: 1
Last. Maria L. CronleyH-Index: 14
view all 3 authors...
20 Citations
#1Steven S. Posavac (Vandy: Vanderbilt University)H-Index: 27
#2J. Joško Brakus (UR: University of Rochester)H-Index: 12
Last. Shailendra Pratap Jain (UW: University of Washington)H-Index: 14
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Research has consistently shown that the process of eliciting environmental values is fraught with potential pitfalls that can produce biased estimates. The present research focused on how to preclude one such pitfall, overvaluation of a focal environmental entity, in light of the psychological processes that have been recently shown to underlie this bias. Analysis of a survey of respondents' valuations of environmental entities demonstrated focal entity overvaluation, and that specifying altern...
9 CitationsSource