Individuals’ intentions to engage in last chance tourism: applying the value-belief-norm model

For tourism to be entirely sustainable, one cannot travel. This is impossible. This paradox is particularly evident within last chance tourism (LCT), where tourists, seeking experiences with vanishing animals and land/seascapes, can accelerate the decline of those very attractions. Though recent studies hint that those with the highest intentions to visit LCT destinations are also some of the most concerned with climate change, no study has...