Retirement planning: its application to marketing practices.

Published on May 13, 2020in Health Marketing Quarterly
· DOI :10.1080/07359683.2020.1713574
Ramendra Thakur9
Estimated H-index: 9
(University of Louisiana at Lafayette),
Dena Hale7
Estimated H-index: 7
(SEMO: Southeast Missouri State University),
Dhoha AlSaleh3
Estimated H-index: 3
(Gulf University for Science and Technology)
: Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge, concerns of older adults, and quality of life of the aging person) of retirement planning. Data collected by NCOA from a nationally representative sample of 3,048 community-residing adults was utilized. Multiple regression was used for testing of hypotheses. Results indicate: Indicators of quality of life (SEI), Health knowledge (SHK), and concerns of aging (SCA) are important predictors of retirement planning, and Financial knowledge (SFK) of the aged person is a predictor of planning in the opposite direction.
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