Health Marketing Quarterly
Papers 929
1 page of 93 pages (929 results)
#1Jo-Yun Li (UM: University of Miami)
#1Jo-Yun Li (UM: University of Miami)H-Index: 6
Last. Jing Wen (USC: University of South Carolina)
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The purpose of this article is to examine hospital social responsibility practices using a content analysis method. It selected a sample of 522 hospitals in U.S. and collected data from hospitals' official websites. Significant emphasis is found to be placed on CSR practices associated with marketplace activities that are mostly stakeholder-driven. Non-profit hospitals had stronger awareness on the actions of being a socially responsible organization. The results also confirm significant relatio...
#1Gisela Gonçalves (UBI: University of Beira Interior)H-Index: 3
Rooted in the dialogic public relations model, the aim of this paper was to analyze the way in which hospital organizations use Facebook to communicate and build relationships with their patients and followers. Using a content analysis of Facebook profiles, there is a reflection on how dialogic principles are applied in the management of Facebook by hospitals in Portugal. Special attention will be paid to communication regarding the Zika virus, which was of public interest at the time the empiri...
#1Wilson Díaz Zamora (Politécnico Grancolombiano)
#2Aida Ximena León Guatame (Politécnico Grancolombiano)H-Index: 1
Last. Oscar Robayo-Pinzon (Politécnico Grancolombiano)H-Index: 2
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Resumen Este estudio tiene como objetivo determinar las actitudes, creencias y aspectos culturales que motivan a los familiares de las personas fallecidas a donar sus organos, a traves de los cuale...
#1Rachel Rodriguez (EGADE Business School)H-Index: 1
#2Claudia Quintanilla (EGADE Business School)H-Index: 5
The purpose of this paper is to study and provide a framework for the motivations of women to engage in and maintain a nutritional program in Mexico. Focusing on a physician–dietician counseling pr...
#1Michael MackertH-Index: 23
#2Kathrynn Pounders (University of Texas at Austin)H-Index: 10
Last. Kelly PretoriusH-Index: 2
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Given the role opioid overprescribing has played in the current overdose crisis, reducing the supply of prescription opioids available for misuse has gained widespread support. Prescription monitoring programs (PMPs) have been identified as a tool for achieving this goal, but little is known about how to promote PMP use to prescribers. This paper describes the process of developing a health communication campaign to support the adoption of the Texas PMP. After formative research, message develop...
#1Cynthia R. Morton (UF: University of Florida)H-Index: 4
#2Sabrina Williams (USC: University of South Carolina)
Last. Jon D. Morris (UF: University of Florida)H-Index: 13
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An experimental design was conducted to investigate message effectiveness between reminiscence-bump format (RBF)/nostalgia message formats with traditional message formats in the context of health ...
#1Susan Grantham (UHart: University of Hartford)H-Index: 8
#2Colleen Connolly-Ahern (PSU: Pennsylvania State University)H-Index: 10
Last. Lee Ahern (PSU: Pennsylvania State University)H-Index: 10
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This study identifies source(s) of information young adults found to be persuasive in choosing/declining HPV vaccines. The results indicate that males are not getting HPV vaccination information fr...
#1Reza Etemad-Sajadi (University of Applied Sciences Western Switzerland)H-Index: 7
#2Gil Gomes Dos Santos (University of Applied Sciences Western Switzerland)H-Index: 1
: The objective of this paper is to focus on the impact of connected health technologies on the quality of service delivered by home care companies for the seniors. The focus will be on "trust" and "social presence" dimensions. We used SERVQUAL for measuring the quality of service delivered by home care companies. We targeted elderly people using connected health technologies (assistive alarm, telecare, sensors, etc.) at home and receiving health care at home. We received 213 questionnaires back...
#1Ramendra Thakur (University of Louisiana at Lafayette)H-Index: 9
#2Dena Hale (SEMO: Southeast Missouri State University)H-Index: 7
Last. Dhoha AlSaleh (Gulf University for Science and Technology)H-Index: 3
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: Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge, concerns of older adults, and quality of life of the aging person) of retirement planning. Data collected by NCOA from a nationally representative sample of 3,048 community-residing adults was utilized. Multiple regression was used for testing of hypotheses. Results indicate: Indicators of quality of life (SEI), Health knowledge (SHK), an...
#1Steven Leon (ASU: Appalachian State University)H-Index: 5
#2Makoto Nakayama (DePaul University)H-Index: 2
Health insurance companies have an interest in understanding what factors may lead to positive word-of-mouth (WOM) from consumers. This research identifies factors that influence positive WOM about health insurance firms. Using data collected from 425 insurance policy holders, we find influential factors vary depending on the purchase source. Significant factors identified in the study that influence positive word-of-mouth include service quality, plan satisfaction, and plan type (individual vs....
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