A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Published on Apr 23, 2020in Psychology & Marketing
· DOI :10.1002/MAR.21357
Lucy Simmonds2
Estimated H-index: 2
(UniSA: University of South Australia),
Lucy A Simmonds5
Estimated H-index: 5
(UniSA: University of South Australia)
+ 2 AuthorsSteven Bellman27
Estimated H-index: 27
(UniSA: University of South Australia)
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Abstract
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