Original paper
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors
Abstract
This research examines the psychological processes and factors that shape illness-detection versus illness-prevention health actions. Four experiments using contexts of mental health, skin cancer, and breast cancer show that illness detection evokes fear, which undermines engagement in detection behaviors. Considering detection at low (vs. high) levels of thought reduced fear and increased health persuasion. Illness prevention is driven by...
Paper Details
Title
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors
Published Date
Apr 22, 2020
Volume
57
Issue
3
Pages
582 - 598