Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors:

Published on Apr 22, 2020in Journal of Marketing Research
· DOI :10.1177/0022243720912443
Chethana Achar3
Estimated H-index: 3
Nidhi Agrawal17
Estimated H-index: 17
+ 0 AuthorsMeng-Hua Hsieh2
Estimated H-index: 2
This research examines the psychological processes and factors that shape illness-detection versus illness-prevention health actions. Four experiments using contexts of mental health, skin cancer, ...
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