Coloring the destination: The role of color psychology on Instagram
Abstract
Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis were adopted to investigate how lightness, chroma, and hue may influence Instagram posts' popularity. Generally, individuals appeared more likely to respond to brighter and more saturated...
Paper Details
Title
Coloring the destination: The role of color psychology on Instagram
Published Date
Oct 1, 2020
Journal
Volume
80
Pages
104110 - 104110
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Notes
History