Fake online reviews: Literature review, synthesis, and directions for future research

Fake online reviews in e-commerce significantly affect online consumers, merchants, and, as a result, market efficiency. Despite scholarly efforts to examine fake reviews, there still lacks a survey that can systematically analyze and summarize its antecedents and consequences. This study proposes an antecedent–consequence–intervention conceptual framework to develop an initial research agenda for investigating fake reviews. Based on a review of...