Business

Mediation

Inference

Mathematics

Situational ethics

Advertising

World Wide Web

Congruence (geometry)

Marketing

Political science

Artificial intelligence

Psychology

Influencer marketing

Affect (linguistics)

Marketing management

Geometry

Computer science

Social media

Relationship marketing

Persuasion

Product (mathematics)

Communication

Social psychology

Journal of Business Research

This study investigates the effects of influencer advertising attributes on consumer responses via multiple motive inference processing. Influencer-pr…

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure