Original paper
The influence of preciseness of price information on the travel option choice
Abstract
159.99, 159.38 or 60.00? The phenomenon of pricing around a rounded number, with apparent preciseness, is commonly observed in the marketplace. Much research has been conducted in the general area, and has established that the use of precise prices, those without a zero-ending, tends to lead to increased sales and to a more positive customer attitude. To date, the best explanation offered is that most people read from left to right, so the...
Paper Details
Title
The influence of preciseness of price information on the travel option choice
Published Date
Aug 1, 2020
Journal
Volume
79
Pages
104012 - 104012
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Notes
History