Bancassurance and its antecedents to customer buying intentions

The changing scenario in the financial services has facilitated new and innovative practices in the industry. Bancassurance is one such practice that has allowed the banks to operate as the corporate agents of the insurance companies. The banks sell the insurance products for a fee based income. In India, the bancassurance as a distribution channel is evolving and in this context it is essential to understand the cross-buying intention of the...