Review paper
How do mature born globals create customer value to achieve international growth?
Abstract
Purpose This study aims to investigate how mature born global firms create value for customers to achieve continued international growth. Design/methodology/approach The study employs a case study approach to investigate the under-researched area of how mature born globals create value for customers and, by doing so, contribute to their continued international growth. This in-depth examination of how three born globals developed over time uses...
Paper Details
Title
How do mature born globals create customer value to achieve international growth?
Published Date
Feb 19, 2020
Volume
37
Issue
2
Pages
185 - 211
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