Digital Nudging: Numeric and Semantic Priming in E-Commerce

Volume: 37, Issue: 1, Pages: 39 - 65
Published: Jan 2, 2020
Abstract
Most research on e-commerce has focused on deliberate rational cognition, yet research in psychology and marketing suggests that buying decisions may also be influenced by priming (a form of what Information Systems researchers have called digital nudging). We conducted seven experiments to investigate the impact of two types of priming (numeric priming and semantic priming) delivered through what appeared to be advertisements on an e-commerce...
Paper Details
Title
Digital Nudging: Numeric and Semantic Priming in E-Commerce
Published Date
Jan 2, 2020
Volume
37
Issue
1
Pages
39 - 65
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