Digital Nudging: Numeric and Semantic Priming in E-Commerce

Most research on e-commerce has focused on deliberate rational cognition, yet research in psychology and marketing suggests that buying decisions may also be influenced by priming (a form of what Information Systems researchers have called digital nudging). We conducted seven experiments to investigate the impact of two types of priming (numeric priming and semantic priming) delivered through what appeared to be advertisements on an e-commerce...