Original paper
Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior
Abstract
This study tried to explain consumer’s intention formation in the context of drone food delivery services based on Ajzen’s theory of planned behavior (TPB) model. In addition, this study tried to deepen the TPB by understanding the moderating effect of the awareness of consequences. The data were collected from 406 respondents using an online survey in South Korea. The results showed that all proposed hypotheses were accepted. It was also found...
Paper Details
Title
Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior
Published Date
Feb 15, 2020
Journal
Volume
12
Issue
4
Pages
1440 - 1440
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Notes
History