Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?
Abstract
This study aims to investigate motivational factors and motivation hindering factors of online shopping via online open market platforms. For a comprehensive exploration, the response data were collected from a total of 417 Korean consumers before conducting a hierarchical regression analysis. The results showed that the effects of motivation factors on purchasing intention were all supported. As for moderating effects of concerns for...
Paper Details
Title
Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?
Published Date
Jan 21, 2020
Journal
Volume
12
Issue
3
Pages
773 - 773
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Notes
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