Original paper
Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Abstract
This research examines the effects of sounds made by retail technological interfaces – self-checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to...
Paper Details
Title
Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Published Date
Dec 1, 2019
Journal
Volume
95
Issue
4
Pages
128 - 142
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Notes
History