Modular food-related lifestyle: A new instrument for consumer segmentation in food marketing

Since 1993, the Food-Related Lifestyle (FRL) instrument, consisting of 23 dimensions measured by 69 items, has been used as a device for segmentation of food consumers in many countries, with surprisingly stable results in terms of the basic structure of the emerging segments. However, as the instrument was developed more than 20 years ago, it has become increasingly clear that many dimensions of food consumption viewed as relevant today are not...