Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices

While prior research has found that consumer-influenced production improves purchase intentions, the author proposes that it can counterintuitively backfire. This work demonstrates that when consumers have some control over production (e.g., ordering products on demand, customization, preordering), they have lower purchase intentions for products made with unethical processes (e.g., pollution, underpaid labor) than if they had no role in...