Consumer psychology of implicit theories: A review and agenda
Abstract
Implicit theories are the beliefs that individuals hold regarding the nature of human and nonhuman attributes, as well as more global phenomena. Over the past three decades, social and consumer psychologists have garnered a rich set of findings from investigating the processing and judgmental impact of implicit theories on various facets of people's day‐to‐day lives. This review begins with a brief summary of the history of implicit theory...
Paper Details
Title
Consumer psychology of implicit theories: A review and agenda
Published Date
Nov 15, 2019
Journal
Volume
3
Issue
1
Pages
60 - 75
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Notes
History