The business case for CSR: A trump card against hypocrisy?

Why do many companies use a business case frame when referring to their Corporate Social Responsibility (CSR) activities? Two experiments (N = 1687) show that using a business case frame makes for a better impression management strategy than moral frames. By signaling that CSR activities are driven by instrumental reasons, and therefore not diagnostic of a company's moral character, a business case frame (and also a hybrid frame) suppresses...