Original paper
The business case for CSR: A trump card against hypocrisy?
Abstract
Why do many companies use a business case frame when referring to their Corporate Social Responsibility (CSR) activities? Two experiments (N = 1687) show that using a business case frame makes for a better impression management strategy than moral frames. By signaling that CSR activities are driven by instrumental reasons, and therefore not diagnostic of a company's moral character, a business case frame (and also a hybrid frame) suppresses...
Paper Details
Title
The business case for CSR: A trump card against hypocrisy?
Published Date
May 1, 2021
Journal
Volume
129
Pages
838 - 848
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Notes
History