Product touch in the real and digital world: How do consumers react?
Abstract
This research examines how touching (versus not touching) tactile-functional products—namely those that provide a tactile feedback related to their utilitarian characteristics—affects these products’ expected ease of use, as well as consumers’ attitudes and intentions toward them. Three experimental studies investigated these effects by focusing on consumer electronics. Study 1 shows that product touch positively affects consumer attitude toward...
Paper Details
Title
Product touch in the real and digital world: How do consumers react?
Published Date
May 1, 2020
Journal
Volume
112
Pages
492 - 501
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Notes
History