P6-Pazarlamada Ses Sembolizmi: Ses Sembolizmini Araştıran Pazarlama Çalışmalarının Üzerine Bütüncül Bir İnceleme

Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound symbolism. To address this gap, this study offers a comprehensive review of 46 sound symbolism related marketing articles published between 1970 and 2019. The compiled articles were examined through content analysis in terms of the scope of research,...