Review paper
The Role of Numbers in the Customer Journey
Abstract
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand names, health and nutrition information, financial information, time-related information, and others. This manuscript provides a review of the vast array of numerical information...
Paper Details
Title
The Role of Numbers in the Customer Journey
Published Date
Mar 1, 2020
Journal
Volume
96
Issue
1
Pages
138 - 154
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History