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Service robot implementation: a theoretical framework and research agenda
Abstract
Service robots and artificial intelligence promise to increase productivity and reduce costs, prompting substantial growth in sales of service robots and research dedicated to understanding their implications. Nevertheless, marketing research on this phenomenon is scarce. To establish some fundamental insights related to this research domain, the current article seeks to complement research on robots' human-likeness with investigations of the...
Paper Details
Title
Service robot implementation: a theoretical framework and research agenda
Published Date
Oct 3, 2019
Journal
Volume
40
Issue
3-4
Pages
203 - 225