Original paper
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
Abstract
This study applies expectancy violation theory and confirmation bias to the corporate social responsibility (CSR) context to explore how consumers respond to a corporation’s CSR activities. A 2 (CSR expectancy: higher vs. lower) X 2 (CSR practice: good vs. bad) experimental study examines how both negative and positive expectancy violation/conformity influence consumers’ attitudes to a corporation and their intentions to support it. The results...
Paper Details
Title
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
Published Date
Oct 2, 2019
Volume
27
Issue
4
Pages
365 - 388
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Notes
History