Perceived Influence of Word-Of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

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Volume: 28, Issue: 3, Pages: 135 - 147

Published: Sep 6, 2019

Abstract

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Paper Details

Title

Perceived Influence of Word-Of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

DOI

Published Date

Sep 6, 2019

Journal

Volume

28

Issue

3

Pages

135 - 147

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