Akira Asada
Florida State University College of Arts and Sciences
Advertising campaignAdvertisingSocial influenceWord of mouthHomogeneity (statistics)SociologyPsychologyContent analysisInterpersonal communicationCognitionPolitical scienceCommunication sourcePerspective (graphical)Consumer behaviourSocializationBrand communityWell-beingPatriotismContemptMediation (Marxist theory and media studies)Leisure satisfactionSociology of sportEntitativityPrideHomophilyGratitudeQuality of life (healthcare)Event (probability theory)Spectator sportScuba divingSubjective happinessConsumer informationResistance (psychoanalysis)Social scienceCentralitySports marketingEgalitarianismApplied psychologySocial psychologyAudience measurementInterpersonal relationshipSport managementHistory
12Publications
3H-index
37Citations
Publications 13
Newest
#1Wonseok (Eric) Jang (SKKU: Sungkyunkwan University)H-Index: 10
#2Sun Young Lee (UMD: University of Maryland, College Park)
Last. Akira Asada (TTU: Texas Tech University)H-Index: 3
view all 3 authors...
The purpose of this study was to assess whether self-imagery is more effective than other-imagery, and if so, to investigate the mechanism of how self-imagery generates more increased positive resp...
Source
#1Akira Asada (TTU: Texas Tech University)H-Index: 3
#2Yuhei Inoue (MMU: Manchester Metropolitan University)H-Index: 17
Last. Yonghwan Chang (UF: University of Florida)H-Index: 10
view all 3 authors...
Source
#1Akira Asada (TTU: Texas Tech University)H-Index: 3
#2Akiko Arai (Ridai: Tokyo University of Science)H-Index: 5
The purpose of this study was to examine how giveaway items distributed at sporting events are used afterward. The results of the content analysis of survey responses and a series of regression ana...
Source
#1Akira Asada (TTU: Texas Tech University)H-Index: 3
#2Yong Jae Ko (UF: University of Florida)H-Index: 29
Last. Wonseok (Eric) Jang (SKKU: Sungkyunkwan University)H-Index: 10
view all 3 authors...
Source
#1Akira Asada (Florida State University College of Arts and Sciences)H-Index: 3
Source
#1Akira Asada (TTU: Texas Tech University)H-Index: 3
#2Yong Jae Ko (UF: University of Florida)H-Index: 29
Sport socialization research has revealed that a community is one of the most influential socializing agents. However, little is known about which aspects of a community promote sport socialization...
Source
#1Akira Asada (TTU: Texas Tech University)H-Index: 3
#2Yong Jae Ko (UF: University of Florida)H-Index: 29
Source
#1Akiko Arai (Ridai: Tokyo University of Science)H-Index: 5
#2Akira Asada (TTU: Texas Tech University)H-Index: 3
#1Hideo Matsumoto (Tokai University)H-Index: 16
#2Shintaro Sato (MSU: Montclair State University)H-Index: 7
Last. Koichi Chiashi (Tokyo University of Marine Science and Technology)H-Index: 1
view all 4 authors...
ABSTRACTThe current study was conducted to examine the relationship among leisure engagement, affective (i.e. attraction, centrality, resistance to change) and cognitive (i.e. equipment, knowledge) leisure involvement, leisure satisfaction, and subjective happiness. From a sample of 493 American scuba divers, we found that (1) the oft-supported leisure engagement-happiness relationship was rejected, and (2) subjective happiness was directly or indirectly associated with affective and cognitive l...
Source
#1Akira Asada (UF: University of Florida)H-Index: 3
Source
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