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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Volume: 52, Pages: 101934 - 101934
Published: Aug 30, 2019
Abstract
No abstract.
Paper Details
Title
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Published Date
Aug 30, 2019
Volume
52
Pages
101934 - 101934