Review paper
A Holistic Framework of Corporate Website Favourability
Abstract
This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of...
Paper Details
Title
A Holistic Framework of Corporate Website Favourability
Published Date
Aug 21, 2019
Journal
Volume
23
Issue
3
Pages
201 - 214
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