Components of visual perception in marketing contexts: a conceptual framework and review

Volume: 48, Issue: 3, Pages: 405 - 421
Published: Aug 22, 2019
Abstract
Visual perception is essential to marketing practice and theory. Based on literature in marketing and related fields, this article develops a conceptual framework comprising five main components of visual perception: illuminance, shape, surface color, materiality, and location. Additionally, a systematic review of related visual perception research within marketing over the past five decades engenders takeaways of theoretical and practical...
Paper Details
Title
Components of visual perception in marketing contexts: a conceptual framework and review
Published Date
Aug 22, 2019
Volume
48
Issue
3
Pages
405 - 421
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