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doi.org/10.1007/s11747-019-00684-4
Other

Components of visual perception in marketing contexts: a conceptual framework and review

Kevin L. Sample
5
,
Henrik Hagtvedt
20
,
Sylvia Bräsel
14
Journal of the Academy of Marketing Science9.50
Volume: 48, Issue: 3, Pages: 405 - 421
Published: Aug 22, 2019
Abstract
No abstract.
Paper Fields
Paper Details
Title
Components of visual perception in marketing contexts: a conceptual framework and review
DOI
doi.org/10.1007/s11747-019-00684-4
Published Date
Aug 22, 2019
Journal
Journal of the Academy of Marketing Science
Volume
48
Issue
3
Pages
405 - 421
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