Review paper
When brand trust is tested
Published: Sep 4, 2017
Abstract
The visitor economy could well be a fragile one when built upon ephemeral experiences. Destinations and visitor attractions work hard to create brands that have a more enduring relationship with the visitor economy. Theme park resorts, as destinations, create brands that are built upon stories of excitement and escape. For these to be sustainable there are fundamental underlying characteristics. When some of the experiences are based around...
Paper Details
Title
When brand trust is tested
Published Date
Sep 4, 2017
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