Team Identity, Supporter Club Identity, and Fan Relationships: A Brand Community Network Analysis of a Soccer Supporters Club

Published on Jan 1, 2020in Journal of Sport Management3.691
· DOI :10.1123/JSM.2018-0344
Matthew Katz8
Estimated H-index: 8
(UMass: University of Massachusetts Amherst),
Thomas A. Baker7
Estimated H-index: 7
(UGA: University of Georgia),
Hui Du1
Estimated H-index: 1
(UGA: University of Georgia)
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1 Author (Yang Qiu Qing)
#1Ovidiu C. Cocieru (UMass: University of Massachusetts Amherst)H-Index: 2
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Abstract A major development in international sport governance is the increasing number of clubs owned by supporters. Researchers have advocated for more supporter involvement in the governance of sport teams but have not fully explained why some supporters attempt to become team owners. Sport governance scholars have also generally ignored the perspectives of those fans that do not seek to become club owners. In the current study, the authors took the perspective of psychological ownership theo...
#1Dimitrios Kolyperas (University of Stirling)H-Index: 7
#2Georgios Maglaras (University of Stirling)H-Index: 1
Last. Leigh Sparks (University of Stirling)H-Index: 45
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ABSTRACTResearch question: The sports industry has witnessed sustained growth. The cultural, symbolic and stakeholder-embedded nature of sport provides a dynamic setting for developing service research. In this context, an evolution in the logic of value creation can be observed; fans are no longer passive receivers of value but, instead, can be active value co-creators. The sport fan exhibits distinctive characteristics and an ability and willingness to integrate resources and co-produce value ...
#1Daniel L. WannH-Index: 53
#2Jeffrey JamesH-Index: 43
#1Elizabeth B. Delia (UMass: University of Massachusetts Amherst)H-Index: 9
#2Jeffrey James (FSU: Florida State University)H-Index: 43
A voluminous literature exists on the relationship between team identification and various consumer thoughts, attitudes, and behaviours. However, the psychological meaning of team to consumers remains unknown, as scholars have studied individuals’ identification with a team without empirically investigating its meaning. Following an interpretive mode of inquiry in this study, the authors used interviews and concept mapping to understand the meaning of team among fans of two separate teams. An im...
#1Margurite Hook (Northumbria University)H-Index: 4
#2Stacey Baxter (Northumbria University)H-Index: 13
Last. Alicia Kulczynski (Northumbria University)H-Index: 11
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With hundreds of articles dedicated to investigating brand communities, there is now a need to consolidate the literature. This review addresses the need to reconcile the findings of brand community participation literature through undertaking a literature review. Over 1900 articles were examined, 41 in detail. Findings reveal that three forms of brand community participation have been studied: offline, online, and social-media-based, each uncovering the antecedents and consequences of brand com...
#1Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
#2Rose Marie Ward (Miami University)H-Index: 23
Last. Bob Heere (USC: University of South Carolina)H-Index: 21
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Abstract In this study, the authors empirically test a model of sport behaviour that integrates both team identification and a network theory approach to understand attendance at intercollegiate ice hockey games. Grounded within the brand community triad, ego network data were collected among attendees to measure the fan-to-fan connections that constitute the horizontal relationships of brand community participants. Additionally, a multidimensional team identification measure was used to illustr...
#1Brea L. Perry (IU: Indiana University)H-Index: 27
#2Bernice A. Pescosolido (IU: Indiana University)H-Index: 59
Last. Stephen P. Borgatti (UK: University of Kentucky)H-Index: 64
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Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing e...
#1Dorothy R. Collins (Lake Erie College)H-Index: 1
#2Bob Heere (USC: University of South Carolina)H-Index: 21
ABSTRACTResearch question: In this study, the authors use social identity and social capital theories to examine how identity forms within communities of displaced sport fans, and how that sense of identity leads to a manifestation of social capital for the participants.Research methods: To answer this question, the principal investigator conducted an ethnographic study with a fan group, over the course of two NFL (National Football League) seasons. She became a member of a small community of Ne...
#1Colleen M. Harmeling (FSU: Florida State University)H-Index: 5
#2Robert W. Palmatier (UW: University of Washington)H-Index: 46
Last. Dianwen Wang (CUMT: China University of Mining and Technology)H-Index: 1
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AbstractGroup marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm’s ability to guide two necessary and sufficient conditions: (1) a customer’s awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in whi...
The purpose of this study was to examine national sport organizations’ (NSOs’) social networks on Twitter to explore followership between users, thereby illuminating powerful and central actors in a digital environment. Using a stratified, convenience sample, followership between the ego (i.e., NSO) and its alters (i.e., stakeholders) were noted in square, one-mode sociomatrices for the Fencing Canada (381 × 381) and Luge Canada (1026 × 1026) networks on Twitter. Using social network analysis to...
Cited By5
#1Anton Behrens (German Sport University Cologne)H-Index: 2
#2Sebastian Uhrich (German Sport University Cologne)H-Index: 14
This paper examines how displaying fans in the stadium using different types of visual content (pictures and videos) influences media consumers’ responses to sport leagues previously unknown to the...
#1Anton Behrens (German Sport University Cologne)H-Index: 2
#2Yanxiang Yang (TUM: Technische Universität München)
Last. Sebastian Uhrich (German Sport University Cologne)H-Index: 14
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#1Adam R. Cocco (University of Louisville)H-Index: 1
#2Matthew Katz (UMass: University of Massachusetts Amherst)H-Index: 8
Last. Marion E. Hambrick (University of Louisville)H-Index: 14
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The growth of professional soccer in the United States is evident through the rapid expansion of franchises and increased game attendance within Major League Soccer (MLS) and the United Soccer League (USL). Coinciding with this growth is the emergence of European-style supporters’ groups filling sections of MLS and USL stadiums. In this study, the authors utilized an egocentric network analysis to explore relationships among supporters’ group members for two professional soccer clubs based in th...
#1Cleo Schyvinck (UGent: Ghent University)H-Index: 2
#2Michael L. Naraine (Brock University)H-Index: 12
Last. Annick Willem (UGent: Ghent University)H-Index: 17
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Although professional sport teams increasingly engage in cause-related marketing (CRM), implementation often remains ad-hoc and superficial. CRM managers fall short of establishing the needed inter-organizational collaborations to attain mutually beneficial outcomes for the organization and society at large. Little is known about the structures and underlying mechanisms behind these CRM collaborations. Network theory and the associated social network analysis was utilized to unravel and compare ...
#1Brandon Mastromartino (SMU: Southern Methodist University)H-Index: 6
#2Jerred Junqi Wang (Miami University)H-Index: 6
Last. James J. Zhang (UGA: University of Georgia)H-Index: 19
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Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors o...
#4Deepak Gupta (Amrita Vishwa Vidyapeetham)H-Index: 6
The ease of access to satellite TV and online content has led to an increase in popularity and growth of premier sports leagues and clubs across the globe. This has been accompanied by an increase in the sale of branded sports team merchandise which represents a major source of revenue for sports clubs. However, in the Indian context, little is known about what factors influence the purchase of authentic sports team merchandise by sports fans. The objective of this study is to understand how fan...
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