doi.org/10.1057/s41262-019-00160-y

Other

Influence of environmental practices on brand equity, satisfaction and word of mouth

Mihaela Simona Moise

,

Irene Gil Saura

,

..., María Eugenia Ruíz Molina

Journal of Brand Management4.10

Volume: 26, Issue: 6, Pages: 646 - 657

Published: Jul 4, 2019

Paper Fields

Paper Details

Title

Influence of environmental practices on brand equity, satisfaction and word of mouth

DOI

doi.org/10.1057/s41262-019-00160-y

Published Date

Jul 4, 2019

Journal

Journal of Brand Management

Volume

26

Issue

6

Pages

646 - 657

Notes

History