Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media
Abstract
The elicitation and monitoring of customer needs is an important task for businesses, allowing them to design customer-centric products and services and control marketing activities. While there are different approaches available, most lack in automation, scalability and monitoring capabilities. In this work, we demonstrate the feasibility towards an automated prioritization and quantification of customer needs from social media data. To do so,...
Paper Details
Title
Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media
Published Date
Jun 15, 2019
Journal
Volume
30
Issue
2
Pages
351 - 367
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