PDO Olive Oil Products: A Powerful Tool for Farmers and Rural Areas

Nowadays, consumers’ quality awareness and health consciousness drive the agri-food market towards a consumer-response food market. As a result, many producers and firms in the Euro-Mediterranean countries have opted for several quality and origin assurance schemes. Among them, a prevalent role is played by the Protected Designation of Origin (PDO) certification that constitutes a successful differentiation tool for agricultural products, and it...