Review paper
Healthcare service quality: a methodology for servicescape re-design using Taguchi approach
Abstract
Purpose The purpose of this paper is to identify major healthcare service quality (HSQ) dimensions, their most preferred service levels, and their effect on HSQ perceptions of patients using a Taguchi experiment. Design/methodology/approach This study adopted a sequential incidence technique to identify factors relevant in HSQ and examined the relative importance of different factor levels in the service journey using Taguchi experiment....
Paper Details
Title
Healthcare service quality: a methodology for servicescape re-design using Taguchi approach
Published Date
Jul 8, 2019
Journal
Volume
31
Issue
4
Pages
600 - 619
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