Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

Volume: 50, Pages: 258 - 265
Published: Sep 1, 2019
Abstract
The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing...
Paper Details
Title
Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping
Published Date
Sep 1, 2019
Volume
50
Pages
258 - 265
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